POP x POC :: UDC Pop-Up Shop ::

Thank you for supporting Product of Culture's pop-up shop POP x POC UDC in March 2018!

The limited-edition brick and mortar store was created in partnership with UDC and hosted some of our favorite South Asian brands, influencers, and artists. The Pop Up included: Atif, ByBadal, Babbuthepainter, Jessie Sohpaul, Rootsgear Clothing, Jasmine Lakhesar, and Taxi Fabric. Check out all the creatives and their bios below and give them a follow on IG!

UDC provides a platform to leading global South Asian artists of the Urban Desi scene at a state of the art concert venue in the heart of New York City. Singers, rappers, DJ’s, and entertainers of the diaspora create the unforgettable experience of the Urban Desi Concert and we look forward to working with our UDC fam in 2019!

A Pop Up gets it’s vibe from the music and talent that encompasses it. A big shout out to the DJ USA team, especially DJ Sharad and DJ Rohit for bringing the beats and creating a bangin’ pre-party for UDC 2018! Our Urban Desi OG artists are some of the best at supporting up and coming talent. Pop Up was elevated to the next level because these artists showed their support in person: Heems, Anik, Raxstar, DJ Rekha, Jaz Dhami, and Arjun.

All the credit for photos and coverage from the Pop Up go to the incomparable HYFNFarhat Sikder, and Mohammad Alam. Special shout out to HYFN for the dope re-cap video. They love supporting brown creatives, have done legit work for our community, and have been champions for POC since day one.

With each Pop Up, Product of Culture grows and we look for ways to create a more inclusive space for all South Asian creatives. For POP x POC UDC we were able to sponsor gallery space for three insanely talented South Asian artists @shantanu.sharma, @the.curly.hair.artist and @reena.paints. Our three-day open call for creatives resulted in over 140 submissions which shows us that creatives need collective support from us all now more than ever. We look forward to continuing our sponsored spaces.

We're grateful to the nearly 500 people that came out and we can't wait to bring the pop up back to New York! We see you London, Mumbai, and Houston. Want to see your favorite artists in your city? Tell us!

Up next: POP x POC London on Friday, July 27, 2018

Much Love,

Team POC

ATIF
Instagram: @ATIF
Website: atifateeq.com/

Atif Ateeq is an artist and content creator from Brooklyn whose work aims to create impact and conversation within the brown and Muslim community. He passionately explores the duality within our identity and how that manifests in the form of new culture. His HALAL-HARAM hat project spread globally and explores the wide spectrum between HALAL and HARAM that we all live in. He is the cofounder of HYFN, a platform that documents the modern creative experience within the brown and Muslim community through visual storytelling. He hopes to spread pyaar and inspire all brown kids with big imaginations.

By Badal
Instagram: @BYBADAL
Website: bybadal.com/

Badal is a multi-disciplinary graphic designer based in the Greater New York City area. With a keen eye for design and a knack for problem solving, she designs things ranging from influential brands to Indian inspired swag. In addition, Badal created ādara, her line of stationery that redefines the Indian wedding scene. You can check out her tips on how to fuse an East meets West design aesthetic for an all around lifestyle at her blog (www.bybadal.com/blog).

BabbuthePainter
Instagram: @BABBUTHEPAINTER
Website: babbuthepainter.com/

Babbuthepainter is a Toronto based creative entrepreneur and the founder of her globally recognized style of modern desi diaspora pop-art. Babbu has manifested the unheard voice of South Asian millennials in her artwork that navigates her self-discovery as a child from an immigrant home through painting, photography, sculpture and animation.

As an OCADU Alumni, she developed her skills through combining rich traditional Indian art of miniature paintings with pop art and launched her brand in 2015 with a focus on creating online content and bold fashion pieces for her wide spread audience. Babbu has showcased her work internationally, collaborated with brands like Converse, Loreal, Fenty Beauty, Vice and her artwork has appeared in season five of The Mindy Project Show.

Jessie Sohpaul
Instagram: @jessiesohpaul
Website: donottouch.ca/

Born in Vancouver, based in San Francisco, and inspired by his Punjabi heritage, Jessie Sohpaul’s work explores the mix that emerges when cultures overlap.

Rootsgear Clothing Co.
Instagram: @ROOTSGEAROFFICIAL
Website: rootsgear.com/

Rootsgear Clothing Co. is the dopest market place for South Asian inspired street wear. In addition to their in-house brands, they carry merchandise brands for South Asian Hip Hop artists such as Raxstar and Fateh.

DJ Sharad
Instagram: @DJSHARAD
Website: desihiphop.lnk.to/djsharad

DJ Sharad is here to push the culture and keep moving forward. DJ Sharad has been inspired by a new generation of artists, producers, creators, and visionaries from around the globe who are making incredible music influenced by the subcontinent and true to both his loves the DESI and the HIP HOP cultures, as is represented in his latest mixtape.

Taxi Fabric
Instagram: @TAXIFABRIC
Website: taxifabric.org

Turning taxi seat covers into canvases - creating a great outlet for designers to channel their talent and enhance the everyday travel experience of thousands of locals. This platform has made contemporary design available to everyone.

Jasmine Lakhesar
Instagram: @jasminelakhesar

Jasmine Lakhesar is a Toronto based certified makeup artist inspired to take the desi influence within makeup design to the next level.

Samiksha Adukia
Instagram: @THE.CURLY.HAIR.ARTIST

A true Mumbaikar who has recently moved to New York, Samiksha is a conceptual artist. She finds pen ‘and brush’ mightier than the sword and love using them together to convey her art. Each of her work reflects her embracing the experiences and feelings life has to offer.

Shantanu Sharma
Instagram: @shantanu.sharma

Shantanu Sharma is an 18-year-old graphic designer and illustrator from New Delhi, currently studying in New York at School of Visual Arts. Shantanu’s work is deeply personal and reflects feelings of anxiety, battles with stress, fear, and homesickness. Using surreal and psychedelic visual anecdotes, Shantanu creates vibrant and detailed illustrations to tell his story.

Reena Paints
Instagram: @reena.paints

Reena is a 19 year old artist currently studying  at Western Connecticut State University. She uses her work as a way to empower women in her community and promote gender equality. As an intersectional feminist, she actively encourages individuals around her to fight for their rights and break social norms.

POP x POC :: LA Pop-Up Shop ::

2.3.18

Thank you for supporting Product of Culture's first West Coast pop-up shop, POP x POC LA!

The limited-edition brick and mortar store hosted some of our favorite South Asian brands and influencers. Your vibe elevated our pop-up into a hub not just for culture but for conversation and community as well. 

Thank you to Raaginder and our DJ, Peter Madana, for making the pop up the party that it was.

A special shout out to our panelists Deepica and Babbu for sharing their stories and encouraging us to#LIVETINTED

We're grateful to the nearly 600 attendees that came out and we can't wait to bring the pop up back to sunny LA! We see you London, Mumbai, Austin and New York. Want to see your favorite artists in your city? Tell us!

Much Love, 
Team POC

P.S. Without @stayreddy and @deep_singh it would seem like this never happened. Special shout out to MOSAIC for the dope re-cap video. 

Our LA Pop Up featured the following creatives (visit their pages, show them some love):

ATIF
Instagram: @ATIF
Website: atifateeq.com/

Atif Ateeq is an artist and content creator from Brooklyn whose work aims to create impact and conservation within the brown and Muslim community. He passionately explores the duality within our identity and how that manifests in the form of new culture.

BABBUTHEPAINTER
Instagram: @BABBUTHEPAINTER
Website: babbuthepainter.com/

Babbuthepainter is a Toronto based brand with a creative style of modern desi diaspora pop-art. Bringing you the finest products fusing art and street wear. From bakwaas hats to hand painted jean jackets.

BADAL PATEL
Instagram: @BYBADAL
Website: bybadal.com/

Badal is a multidisciplinary graphic designer based in the Greater New York City area. With a keen eye for design and a knack for problem solving, she designs things ranging from influential brands to Indian inspired swag.

DEEPICA MUTYALA / LIVE TINTED
Instagram: @DEEPICA | @LIVETINTED  
Website: deepicam.com/

Deepica Mutyala is an on-air beauty expert and founder of TINTED, a digital community focused on representing and empowering representing “all the shades in between.” Their vision is to provide an inclusive platform for underrepresented and nuanced skin tones mainly comprising of the South Asian, Middle Eastern, and mixed communities.

DJ SHARAD
Instagram: @DJSHARAD
Website: desihiphop.lnk.to/djsharad

DJ Sharad is here to push the culture and keep moving forward. DJ Sharad has been inspired by a new generation of artists, producers, creators, and visionaries from around the globe who are making incredible music influenced by the subcontinent and true to both his loves the DESI and the HIP HOP cultures, as is represented in his latest mixtape.

JASMINE LAKHESAR
Instagram: @JASMINELAKHESAR

Jasmine Lakhesar is a Toronto based certified makeup artist inspired to take the desi influence within makeup design to the next level.

JESSIE SOHPAUL
Instagram: @JESSIESOHPAUL
Website: donottouch.ca/

Born in Vancouver, based in San Francisco, and inspired by his Punjabi heritage, Jessie Sohpaul’s work explores the mix that emerges when cultures overlap.

MARWA ATIK
Instagram: @VELASCARVES
Website: velascarves.com/
Vela aims to design beautiful veils that can be truly appreciated by the modern Muslim woman. The Vela lifestyle brand is the essence of our long-standing vision to empower Muslim women who embrace the challenge to merge modern flair and individual style.

PETER MADANA
Instagram: @PETERMADANA
Website: petermadana.com/

Se7enPM, originally from Chicago, IL, is a DJ/Performer, recording engineer, record producer, and a songwriter -hails the audio world with modern, contemporary, and classical fusion musical elements. With an education background of audio engineering, Se7enPM is currently producing, performing & based out of Los Angeles, CA.

RAAGINDER MOMI
Instagram: @RAAGINDER
Website: raaginder.com/

Raaginder is a young upcoming violinist and music composer from the bay area. Born in a musical family, he has brought it upon his violin to experiment with different genres of music such as hip-hop, pop, and indian classical. Through his diverse endeavors and experiences, Raaginder's art will always bring new, intense, and interesting types of music for his audiences to hear.

REAPPROPRIATE APPAREL CO
Instagram: @REAPAPCO
Website: reapap.com/

Reappropriate Apparel co. aims to decolonize empires & spark discussions through the fashionable critique of imperial, colonial, & racist symbols that continue to exist in society.

SHOP KYNAH
Instagram: @SHOPKYNAH
Website: shopkynah.com/

KYNAH, meaning "woman leader," is a collection of modern Indian wear designed and curated for the next generation of South Asian women in America. All of our clothes are made with love in India.

SIGNATURE MOVE
Instagram: @SIGNATUREMOVEMOVIE
Website: signaturemovemovie.com

Zaynab, a thirty-something Pakistani, Muslim, lesbian in Chicago takes care of her sweet and TV-obsessed mother. As Zaynab falls for Alma, a bold and very bright Mexican woman, she searches for her identity in life, love and wrestling. Signature Move starts playing in LA THIS WEEKEND. 

TAXI FABRIC
Instagram: @TAXIFABRIC
Website: taxifabric.org 

Turning taxi seat covers into canvases- creating a great outlet for designers to channel their talent and enhance the everyday travel experience of thousands of locals. This platform has made contemporary design available to everyone.


Product of Culture is a unique platform that furthers diversity and cultural education across North America by providing South Asian multicultural innovators and artists with a strong platform to tell their stories and share their art. POPxPOC connects South Asian creative talent with a wide variety of influencers and innovators to connect, grow and thrive globally. Be a part of our movement and RISE for the culture. 

#POCNATION #PRODUCTOFCULTURE