POP x POC :: LA Pop-Up Shop ::


Thank you for supporting Product of Culture's first West Coast pop-up shop, POP x POC LA!

The limited-edition brick and mortar store hosted some of our favorite South Asian brands and influencers. Your vibe elevated our pop-up into a hub not just for culture but for conversation and community as well. 

Thank you to Raaginder and our DJ, Peter Madana, for making the pop up the party that it was.

A special shout out to our panelists Deepica and Babbu for sharing their stories and encouraging us to#LIVETINTED

We're grateful to the nearly 600 attendees that came out and we can't wait to bring the pop up back to sunny LA! We see you London, Mumbai, Austin and New York. Want to see your favorite artists in your city? Tell us!

Much Love, 
Team POC

P.S. Without @stayreddy and @deep_singh it would seem like this never happened. Special shout out to MOSAIC for the dope re-cap video. 

Our LA Pop Up featured the following creatives (visit their pages, show them some love):

Instagram: @ATIF
Website: atifateeq.com/

Atif Ateeq is an artist and content creator from Brooklyn whose work aims to create impact and conservation within the brown and Muslim community. He passionately explores the duality within our identity and how that manifests in the form of new culture.

Website: babbuthepainter.com/

Babbuthepainter is a Toronto based brand with a creative style of modern desi diaspora pop-art. Bringing you the finest products fusing art and street wear. From bakwaas hats to hand painted jean jackets.

Instagram: @BYBADAL
Website: bybadal.com/

Badal is a multidisciplinary graphic designer based in the Greater New York City area. With a keen eye for design and a knack for problem solving, she designs things ranging from influential brands to Indian inspired swag.

Website: deepicam.com/

Deepica Mutyala is an on-air beauty expert and founder of TINTED, a digital community focused on representing and empowering representing “all the shades in between.” Their vision is to provide an inclusive platform for underrepresented and nuanced skin tones mainly comprising of the South Asian, Middle Eastern, and mixed communities.

Instagram: @DJSHARAD
Website: desihiphop.lnk.to/djsharad

DJ Sharad is here to push the culture and keep moving forward. DJ Sharad has been inspired by a new generation of artists, producers, creators, and visionaries from around the globe who are making incredible music influenced by the subcontinent and true to both his loves the DESI and the HIP HOP cultures, as is represented in his latest mixtape.


Jasmine Lakhesar is a Toronto based certified makeup artist inspired to take the desi influence within makeup design to the next level.

Website: donottouch.ca/

Born in Vancouver, based in San Francisco, and inspired by his Punjabi heritage, Jessie Sohpaul’s work explores the mix that emerges when cultures overlap.

Website: velascarves.com/
Vela aims to design beautiful veils that can be truly appreciated by the modern Muslim woman. The Vela lifestyle brand is the essence of our long-standing vision to empower Muslim women who embrace the challenge to merge modern flair and individual style.

Website: petermadana.com/

Se7enPM, originally from Chicago, IL, is a DJ/Performer, recording engineer, record producer, and a songwriter -hails the audio world with modern, contemporary, and classical fusion musical elements. With an education background of audio engineering, Se7enPM is currently producing, performing & based out of Los Angeles, CA.

Instagram: @RAAGINDER
Website: raaginder.com/

Raaginder is a young upcoming violinist and music composer from the bay area. Born in a musical family, he has brought it upon his violin to experiment with different genres of music such as hip-hop, pop, and indian classical. Through his diverse endeavors and experiences, Raaginder's art will always bring new, intense, and interesting types of music for his audiences to hear.

Instagram: @REAPAPCO
Website: reapap.com/

Reappropriate Apparel co. aims to decolonize empires & spark discussions through the fashionable critique of imperial, colonial, & racist symbols that continue to exist in society.

Instagram: @SHOPKYNAH
Website: shopkynah.com/

KYNAH, meaning "woman leader," is a collection of modern Indian wear designed and curated for the next generation of South Asian women in America. All of our clothes are made with love in India.

Website: signaturemovemovie.com

Zaynab, a thirty-something Pakistani, Muslim, lesbian in Chicago takes care of her sweet and TV-obsessed mother. As Zaynab falls for Alma, a bold and very bright Mexican woman, she searches for her identity in life, love and wrestling. Signature Move starts playing in LA THIS WEEKEND. 

Instagram: @TAXIFABRIC
Website: taxifabric.org 

Turning taxi seat covers into canvases- creating a great outlet for designers to channel their talent and enhance the everyday travel experience of thousands of locals. This platform has made contemporary design available to everyone.

Product of Culture is a unique platform that furthers diversity and cultural education across North America by providing South Asian multicultural innovators and artists with a strong platform to tell their stories and share their art. POPxPOC connects South Asian creative talent with a wide variety of influencers and innovators to connect, grow and thrive globally. Be a part of our movement and RISE for the culture.